Our most powerful chip in Apple Watch ever. A magical new way to use your Apple Watch without touching the screen. A display that?s twice as bright. And now you can choose a watch case and band combination that?s carbon neutral. Custom Apple silicon makes Apple Watch Series 9 more capable, intuitive, and faster. A new four-core Neural Engine processes machine learning tasks up to two times faster.

The advanced display system in Series 9 boosts the maximum brightness up to 2000 nits ? double Series 8 ? so it?s easier to read in full sun. It?s also better in low-light situations, like a movie theater, because it dims to just 1 nit. HomePod control. Watch takes the stage. A second-generation Ultra-Wideband chip enables new integration with HomePod. When music is playing, Apple Watch Series 9 opens the Now Playing screen to let you control it.

Siri-ously capable. With Series 9, Siri requests processed on your device are faster and more secure. Plus, Siri dictation is up to 25 percent more accurate.

Whatever workout you have in mind, it?s sure to be on your wrist and ready with just a tap. See all the metrics you need to keep motivated in customizable views. And durability that makes it easy to give it all you?ve got, without sweating how your Apple Watch will hold up. Tougher than tough. It?s crack resistant,

The watchOS 10 update brings more to your screen than ever before. Virtually every app has been totally redesigned to give you more information at a glance.